April 1, 2021

 

 

FOR IMMEDIATE RELEASE

Contact: Joe Dorman, CEO – Oklahoma Institute for Child Advocacy

Telephone: (405) 833-1117

Email: jdorman@oica.org

 

Child Advocacy Group Uses “#SoYouKnow” Campaign to Highlight Dangers of Misinformation on Social Media

OKLAHOMA CITY – The Oklahoma Institute for Child Advocacy (OICA) is using a unique tactic to celebrate “April Fools’” Day while highlighting the dangers of misinformation on social media, calling it the #SoYouKnow Campaign.

March 31, April 1, OICA board members and staff made social media posts that were funny announcements about themselves. Ranging from movie quotes like, “On my deathbed, I will receive total consciousness. So I got that goin’ for me, which is nice” to “I’m going to be on the next American Idol,” the posts were designed to catch interest. Each of the posts ends with the hashtag #SoYouKnow.

“This is a fun way for us to mark April Fools’ Day and help bring awareness to the dangers of misinformation on social media channels,” said Joe Dorman, CEO of OICA.

“The campaign also gives us a way to remind Oklahomans about the important work we do at OICA and how people can help us in our efforts. We would love to see this continue beyond April 1 as a viral post to raise awareness about the dangers of misinformation on the internet.”

When friends and family responded to the post, OICA principals will respond with:

Whoops! You shouldn’t have liked or commented on my last status Ha! Ha! Ha!  Now, let’s see how good a sport you are. This is the 2021 So You Know campaign from the Oklahoma Institute for Child Advocacy.  OICA helps reduce the spread of misinformation in Oklahoma to help improve the laws for kids in the state.

Now, I ask you to pick from one of the below and post it as your status, or make a $10 donation to OICA at https://donate.campaigndeputy.com/oica  to help with its work (or both if you are so inclined).  Don’t be a spoilsport. Pick your poison from one of these or come up with your own and post it as your status with the hashtag #SoYouKnow to help OICA track how quickly this post travels.

Good sports can either write their own silly status or use one of the updates suggested by the OICA team. Among the options for status posts offered by OICA are:

  • I just won the biggest Lotto in history!
  • My beard looks like the guys from ZZ Top.
  • I’ve just been accepted into Harvard Law.
  • I moving to Svalbard, an island near the North Pole.
  • I’ve decided to shave my head.
  • Someone put a banana in my tailpipe.
  • You got the wrong guy. I’m the Dude, man.
  • I’m Batman.
  • I see dead people.
  • I have always depended on the kindness of strangers.
  • I put Baby in a corner.
  • Why’d it have to be snakes?
  • I am serious, and don’t call me Shirley.
  • I shot my eye out!

“There will be lots of tricks played on friends today,” Dorman said. “This trick gives us a chance to highlight how fast news spreads on social media and perhaps get some new supporters of our efforts to improve the quality of life for Oklahoma’s children.”

Go to oica.org/soyouknow to pick your own comment and join in on the fun before the campaign ends.

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